When your customers land on your website, they are bombarded by yet another website. Did you know that adding video increases purchase by 72%!( research conducted by the Warton School of business)
So while your competitors have another website to read, you provide something different. Something more real.
Why exactly does video work so well?
Researchers studied human response to verbal and non verbal and developed the 7-38-55 rule, and it has become the standard.
The 3 v’s standard. Verbal, Vocal, and Visual = Complete Domination!
Verbal: The words used account for just 7% of a person’s receptiveness to communicated messge.
Vocal: The presenter’s tone of voice is responsible for 38% of a message’s effectiveness.
Visual: The most critical element in message dissemination, non verbal communication, particularly facial expression and body language, accounts for 55% of a message’s impact
Adding a quality video to your company allows you to capitalize on considerable power!
This leads to better leads, conversions, and sales. It also differentiates you apart from your competition and ensures visitors remember you when they’re ready to buy. Do you think it’s important to be real and be remembered when customers are making decisions? Does Burger King need a new whopper? Of course. Be remembered and close the sale.